New interactive campaign allows consumers to feature in 10 interactive music videos.
Myspace Music has launched a campaign that gives consumers the chance to appear in ten interactive videos starring musicians such as Florence and the Machine, 50 Cent and Alicia Keys.
The campaign was masterminded by creative advertising agency BBH (where I have worked :)). Myspace users upload their images from Facebook Connect or Myspace ID, and then sit back and watch as they appear in the films.
The example given by Campaign Magazine is the ad starring Florence and the Machine (see image) where a photo is pinned to a wall that will show the user's face.
Following this, anyone who personalises an ad will be entered into a competition to have their pick of the artists, who also include Kasabian, Nelly Furtado and N-Dubz, write a song about them.
The original films will be aired on TV and are also accessible via teaser banners on websites.
I think this is a really nice idea that offers a real incentive for consumers to become involved with Myspace, a social network whos popularity in the UK has deminished recently following the rise of Facebook. The competition is very exciting. It would be an amazing one-off experience for anyone. Having your favorite artist sing a song made specifically for you is something I'm sure millions of fans have dreamt about. This is one of the great things about social media - innovative campaigns that offer high rewards to 'Joe Public' in return for brand participation. This type of offer wasn't being made before the rise of digital media and companies are re-thinking how they can offer something of great value to consumers that often results in positive word of mouth and eventually sales.
The campaign was masterminded by creative advertising agency BBH (where I have worked :)). Myspace users upload their images from Facebook Connect or Myspace ID, and then sit back and watch as they appear in the films.
The example given by Campaign Magazine is the ad starring Florence and the Machine (see image) where a photo is pinned to a wall that will show the user's face.
Following this, anyone who personalises an ad will be entered into a competition to have their pick of the artists, who also include Kasabian, Nelly Furtado and N-Dubz, write a song about them.
The original films will be aired on TV and are also accessible via teaser banners on websites.
I think this is a really nice idea that offers a real incentive for consumers to become involved with Myspace, a social network whos popularity in the UK has deminished recently following the rise of Facebook. The competition is very exciting. It would be an amazing one-off experience for anyone. Having your favorite artist sing a song made specifically for you is something I'm sure millions of fans have dreamt about. This is one of the great things about social media - innovative campaigns that offer high rewards to 'Joe Public' in return for brand participation. This type of offer wasn't being made before the rise of digital media and companies are re-thinking how they can offer something of great value to consumers that often results in positive word of mouth and eventually sales.
