Michael Lazerow (@lazerow), CEO of Buddy Media shares his thoughts on how to successfully manage a branded Facebook page.
The thing that stood out for me was how he talked about understanding the Facebook metrics. When you work day to day on Facebook you understand that the objectives for posts should focus around likes, comments, shares and impressions. The higher these metrics are the further your message travels.
I believe clients in general need to have a stronger understanding on Facebook and why we post updates in the way we do. Therefore, it's of vital importance that they have a clear understanding on how the metrics work.
The Times reported yesterday that the Facebook logo was shown on the new Sony Playstation 3 menu interface sparking rumors that these two giants were to team up to offer a new online experience. It is believed that players can update statuses and may be able to 'poke' friends whilst playing games, encouraging challengers to battle on the console.
This news comes after Microsoft declared Facebook would be available to use through their XBox 360 games console.Whilst Sony have so far declined to comment, a spokesman is expected to make an announcement about Facebook integration "shortly".
Devin Coldewey wrote on technology website TechCrunch
"A Facebook app would be handy, though a constant stream of status updates from heavy players might lead to mutings by less gaming-orientated friends... But it would be ridiculous to think that a all-in-one entertainment device like the PS3 wouldn't have Facebook on it eventually."
Sony is expected to roll-out its film and TV rental service, the PlayStation Network Delivery Service, in the next few weeks. The service will enable PS3 users to stream movies to their console or buy films to watch on their television or transfer to their PSP hand-held gaming device.
The Madeleine McCann story is one that has affected many people in Britain and around the world. Madeleine went missing on May 3, 2007 from her family hotel room in the Portuguese holiday resort of Praia da Luz. She is believed to have been abducted. Her parents launched a global appeal for information, but so far no one has been found guilty of abduction and she, Madeleine is still missing.
The McCann family are now backing a video message released on the internet by the Child Exploitation and Online Protection (CEOP) centre in London. It was viewed and downloaded by more than 15,000 internet users in one hour, and there has been a huge response on social networking sites such as Facebook and Twitter. Celebrities such as Jonathan Ross, Chris Evans, day time presenters Holly Willoughby and Phillip Schofield have all posted a link to the video on their Twitter pages.
The message is the first time detectives have used the viral message technique to try to solve an investigation.
The CEOP message has been accompanied by two digitally enhanced pictures showing Madeleine as forensic imaging experts believe she would look at 6 years old (top of story).
Facebook's executive director and creater Mark Zuckerberg has announced plans to expand the company by 50%. The social networking site aims to capitalise on the surplus of engineers looking for work in the recession. Zuckerberg explains, "“No one else has been hiring,” he said. “It's been a great environment for us because the economy has helped out.”
Facebook currently employs 1000 people around the world including a base in London's Soho Square. With the company personnel gradually growing Zuckerberg goes on to say, “We're way closer to the beginning than the end. A lot of times buildings can be a signal that you've made it. I would prefer that our building feels more like a large garage.”
I think that this is a good move by Zuckerberg, he clearly recognises how Facebook has been benefitting during the recession and with Facebook already valued at $10 billion with a relatively small team (for a global company) hiring another 1000 people could help the business reach even greater heights than it has already!
According to SearchEngine.com reports of the iconic star's demise first broke out on Twitter and Facebook ahead of US news stations CNN, FOX and MSNBC.
The first official news network to break the news was AOL's TMZ Blog, which first reported the news of his heart attack and then finally confirming his death.
Celebrity Twitter tribute posts quickly followed and were shown across news stations. Wyclef Jean: "he lives forever in my heart i will never forget the day he came to see me in the studio and i played him music... R i p to Michael Jackson my music god ... Some lost Elvis Presley and we lost Michael Jackson... I cried today because Michael Jackson was a Father that we all lost!"
Coldplay:"MJ was the best of the best. His music and performances made the world a brighter place. His light will shine on forever."
Mariah Carey: "I am heartbroken. My prayers go out to the Jackson family and my heart goes out to his children.Let us remember him for his unparalleled contribution to the world of music, his generosity of spirit in his quest to heal the world & the joy he brought to his millions of devoted fans throughout the world. I feel blessed to have performed with him several times & to call him my friend. No artist will ever take his place. His star will shine forever."
On the 25th of July social media website Mashable.com stated that 30% of all Twitter posts included the words 'Michael Jackson'.
Tributes have appeared all over the world, from rockstars to everyday people to innmates in a Filipino prison.
Editor of Search Engine Journal, Loren Baker, said, “Only in a social media controlled world would we see a Twitterised ‘revolution’ in Iran, and the breaking news of Michael Jackson’s death.”
Social media has most certainly made clear the enormous impact of Michael Jackson's death and life has had on the entire world.
The unfortunate recent protests in Iran that have led to deaths and many injured people are thankfully gradually calming. Peaceful protests and a day of mourning are expected after the presidential challengerMir Hossein Mousavi called for a day of rememberance for the eight people killed in the Iranian capital Tehran.
There has been shock and outrage following President Mahmoud Ahmadinejad being re-elected with almost two-thirds of the votes on 12 June, but the opposition have claimed that there was widespread fraud. Many protesters have gone to the streets with signs saying 'Where is my vote?', a reference to about a million votes going missing.
Due to foreign media being given restrictions on attending and reporting on demonstrations and many traditional media being banned in Iran, the people have started telling their own stories. Although Facebook has been blocked because of its popularity with reform supporters,Twitter has seen mass followers on tags like 'IranElection' and Youtube has seen an increase in video uploads from Iran of protests and demonstrations being filmed on mobile phones. These videos have been able to reach a global audience and gives the Iranian people the chance to show what they haven't been given the opportunity to say. Hopefully the violence and anger from the last few days are over and a solution can be found with more peace present in the country.
