Day 9: Internship at BBH

Today was my last day at BBH.
I had my presentation on Parents communities and social networks ready for Joe. Half way going through my findings I received an important phone call from Martin at Apple, I had been for an interview a few days before and they wanted me back for a 2nd interview on Monday!
After the 5 minute phone call I went back and finished going through my work with Joe. Afterwards he explained to me how they were going to use my research within their strategy for the Fruit Shoot website. It was really interesting to see and I think they have a great campaign. Check out the Fruit Shoot website to see the kinds of useful activities there are for kids to learn and enjoy at http://www.fruitshoot.com/

I spent the rest of the day doing the work for Daniele looking at community centres and youth clubs within the selected cities.
I have really enjoyed working at BBH and their young but experienced staff were very welcoming and a pleasure to work with.

Day 8: Internship at BBH

I was asked today to look for social network and online community websites for Parents and Mothers. I already had some knowledge of these websites from an interview I had with i-Level for my dissertation. Using Google Ad Planner I was able to find a large number of websites and narrowed them down to list of 10 for Fruit Shoot.

Daniele had an extra task for me, which was to look at the main targeted cities for Fruit Shoot and research specific areas within theses locations that may take on Fruit Shoot for kids activity projects currently running there.

Day 7: Internship at BBH

So today I went through my list of appropriate websites to Joe and Daniele. They seemed to find the websites themselves really interesting and wanted to know what sort of content and features were displayed on the pages. Following this I went away and was given a new brief that might add a few extra websites to the list, so I did. Moshi Monsters was a good example of one of the interesting social networks out there used by young children.

Daniele later on in the day took me through Google Analytics and showed me how it works and the information BBH has currently on the site. From here I was asked to pick out certain cities that were the most engaging with the Fruit Shoot website, based on Average time on the site and the number of unique visitors.

Day 6: Internship at BBH

Yesterday was a bank holiday so it was a nice long weekend. I was in beginning my 2nd week at BBH after being invited back to work on their Fruit Shoot project.

Today I was asked to do research on Kids Social Networks, ages between 8-12. I looked at how popular they were in the UK, whether they accepted advertising and whether they were suitable for the Fruit Shoot brand.
I managed to find about 12 really good examples, but it took a whole day of research.

Day 5: Internship at BBH

Today was my final day at BBH. I had such a good week there I didn't want it to end, so I promised myself that I would at least ask for another week before the end of the day. If you don't ask you don't get!

I spent the morning finalising and organising my ideas for the Fruit Shoot website. At 11am I met with Joe and began going through my ideas. 5 minutes in he stopped me and invited Danielle over who has also been working with Fruit Shoot.

"Tell her what you've just told me", I went on to explain one of my main ideas.

"I think its a great idea" Joe said! Danielle agreed.

Phew! I thought. I hadn't even gone half way yet I hope he likes the rest!

After the presentation Joe asked me how long they had me for.

"Just today unfortunately" I replied.
"We'll have to see about that" he said.

This was such a great feeling to know that my ideas and work was really being valued so much to the extent that they wanted me back. I immediately said how much I had enjoyed my week and would love to stay another. He promised to speak with Darius about the possibility of staying.

Following this I still had to show Ben my work for Tango looking at rival brands on Facebook, and the work for Darius on Barnardo's. I managed to finish these and they both were very happy with what I had done which was another boost of confidence as well as relief!

At 4.30pm I received a phone call from Darius confirming that I could come back next week! I was really grateful and quite proud that my hard work had paid off with an extra week at a global company like BBH.

Day 4: Internship at BBH

On Thursday morning I wasn't sure where I was supposed to be so I carried on with my work for Barnardo's. I then moved on to researching more drinks brands on Facebook. Following this I went over to Ben and Joe's area within the digital department as I was sure I was supposed to be with them today. Joe greeted me and tolde me he had some work needed doing for the Fruit Shoot website. I was asked come up with new ideas for content within the site as well as new competitions children could become involved with. I looked at what Fruit Shoot competitors were promoting on their sites and looked at the strong and weak aspects of the Fruit Shoot website.

I had a number of ideas floating around for good, engaging content but wanted to wait until tomorrow until I presented them to Joe.