Major brands signing up to CoTweet

Coca-Cola, McDonald's and Microsoft are amongst a host of major brands signing up to 'CoTweet', a new company offering services to manage brands on Twitter.

(image via revolutionmagazine.com)

CoTweet has announced mega brands like Ford, Whole Foods and others has signed up to its CoTweet Enterprise Innovators Programme.

Customers pay $1,500 a month for the programme's service which includes providing analytics of how far Twitter messages are reaching, click-through rates on links and can report on different message types, such as direct messages, replies and mentions, as well as the most active users.

Companies get access to a number of tools as well as an account manager to provide feedback and analysis, product support and training. CoTweet has a partnership with bit.ly, the URL shortening site, to provide analytics to the brands.

Jesse Engle, chief executive of CoTweet, said:

"Companies must monitor their brands, provide customer service and measure the impact of outbound marketing".

CoTweet earlier in the year managed to raise $1.1 million in funding from a number of key investors.

Day 10 (the last day): Imagination Work Experience, London

21st August 2009

It was my last day at Imagination today and I am really hoping my presentation to Katie goes well. I get in and make the final changes to the PowerPoint document and we go into the meeting room. We sit down and I take her through the presentation and she likes my ideas - relief!
She gives me some useful feedback and I make a few small changes to the presentation. Katie then tells me that she will use my presentations when they present to the clients! So I'm suddenly nervous even though she has told me that I've done a good job.

I prepare to leave for lunch around 12.30 and Katie says that she won't be back in the afternoon so I give her some chocolates and a thank you card and she says its been nice working with me which was good!

When I come back from lunch I spend the rest of the day searching for Ford of Europe blogs again and send Tom all of my updated work before I leave and then see him on the way out luckily. We say our goodbyes which was good because he has also been great working with and has been very helpful.

I leave and feel so tired but the experience has been so worth it. Hopefully I get the chance to work with Imagination again in the future. A great company.

Here is a post about me on Katie's blog (click to enlarge) - http://inoted.wordpress.com/

Day 9: Imagination Work Experience, London

2oth August 2009

Thursday has been a productive day. I have developed my ideas up to the next level and now have a number of possibilities to present tomorrow morning. I briefly ran through my first draft with Tom and he really liked my ideas which has given me a lot of confidence. He gave me a few pointers on the best ways to get across my ideas to Katie and also gave me advice on how they could be further applied to the museum, which was really helpful.

I spent the rest of the day searching blogs for more Ford of Europe campaign targets.

Here is the beautiful front entrance to the museum

Day 4: Imagination Work Experience, London

Thursday 13th August

Day 4 at Imagination involved a lot of research looking for independent blogs in the UK that are based around 3 categories; Lifestyle, Cars and the Environment. No journalists allowed, sorry. This work is for a new social media activation campaign for Ford of Europe.

After spending a frustrating hour probing around the Internet for websites allowing me to filter out blogs from outside the UK, I finally came across www.blogcatalog.com. If anybody knows of any other that could aid me with this please let me know!

From this website I was able to scroll through and pick out relevant blogs that may be perfect for the campaign. I based their suitability to whether they fitted in well with the 3 characteristics and then if the blogs carried any authority on technorati. I found this to be quite problematic as a lot of the blogs I found carried little to no authority and some authors had been inactive for months.

I managed to come up with around 6 or 7 suitable so far, some way short of the target of 15.
I will continue to try of course but I feel perhaps technorati and co. could perhaps have introduced a search filter that allows filtration based on country to make this a lot easier.