Showing posts with label launch. Show all posts
Showing posts with label launch. Show all posts

Day 3: Imagination Work Experience, London

Wednesday 12th August

Day 3 has been a very busy and tiring day but I feel like I am learning something new everyday. Today I began structuring my ideas for the Holcim social media project onto PowerPoint and making them presentable for the deadline this Friday.

At different times during the day Katie assigned a few more tasks for me to work on
  • Finding key bloggers to target for their new Ford campaign
  • Coming up with innovative interactive ideas for a new BBC project 'BBC Canvas'
I think this extra work is certainly helping me build upon my time management skills getting all the projects done on time.

'BBC Canvas' is an exciting new project that will bring together content from some of the UK's biggest channels, including the BBC, ITV, Channel 4 and Five. Viewers will be able to watch on-demand content through their television via a special set top box, expected to cost between £100-£200. The BBC's director general Mark Thompson called it "potentially the holy grail of future public service broadcasting provision in the UK".

Sitting within the small 'brainstorming' session it was really exciting to learn about how experienced professionals think, and how well they can think 'outside the box'. Ideas were floating around about how the audience can use the IPTV (Internet Protocol Television) and create interactive content becoming more involved within televised programmes and improving the overall experience.


Spotify edges towards U.S launch

Spotify is moving closer towards launching itself in the worlds largest music market, America. A Techcrunch has said that all big four record companies currently own shares in Spotify. Spotify now has a big enough backing to satify copyright holders and open the New York ad sales office it is planning.
With this much financial support founder Daniel Ek believes that a release at the end of this year is on the cards.

According to investors the music streaming service is now worth an estimated $250 million.

Daniel Ek had previously said that he would not sell Spotify for $200 million and with it being valued at $250 million before release in America his stance seems to have been a very smart one.