Day 5: Internship at BBH

Today was my final day at BBH. I had such a good week there I didn't want it to end, so I promised myself that I would at least ask for another week before the end of the day. If you don't ask you don't get!

I spent the morning finalising and organising my ideas for the Fruit Shoot website. At 11am I met with Joe and began going through my ideas. 5 minutes in he stopped me and invited Danielle over who has also been working with Fruit Shoot.

"Tell her what you've just told me", I went on to explain one of my main ideas.

"I think its a great idea" Joe said! Danielle agreed.

Phew! I thought. I hadn't even gone half way yet I hope he likes the rest!

After the presentation Joe asked me how long they had me for.

"Just today unfortunately" I replied.
"We'll have to see about that" he said.

This was such a great feeling to know that my ideas and work was really being valued so much to the extent that they wanted me back. I immediately said how much I had enjoyed my week and would love to stay another. He promised to speak with Darius about the possibility of staying.

Following this I still had to show Ben my work for Tango looking at rival brands on Facebook, and the work for Darius on Barnardo's. I managed to finish these and they both were very happy with what I had done which was another boost of confidence as well as relief!

At 4.30pm I received a phone call from Darius confirming that I could come back next week! I was really grateful and quite proud that my hard work had paid off with an extra week at a global company like BBH.

Day 4: Internship at BBH

On Thursday morning I wasn't sure where I was supposed to be so I carried on with my work for Barnardo's. I then moved on to researching more drinks brands on Facebook. Following this I went over to Ben and Joe's area within the digital department as I was sure I was supposed to be with them today. Joe greeted me and tolde me he had some work needed doing for the Fruit Shoot website. I was asked come up with new ideas for content within the site as well as new competitions children could become involved with. I looked at what Fruit Shoot competitors were promoting on their sites and looked at the strong and weak aspects of the Fruit Shoot website.

I had a number of ideas floating around for good, engaging content but wanted to wait until tomorrow until I presented them to Joe.

Day 3: Internship at BBH

Day 3 I spent with Darius, an Engagement Planner who was a key person in helping me interview BBH for my dissertation. I was asked to help out with a project he has been working on for the children's charity Barnardo's.
I looked for media articles where children have been 'dehumanised' being called things like 'ferel', 'scum' and 'slime'. To my surprise I was able to find many examples with ease. To be fair most of them had been against teenagers who had done some disgraceful murderous acts. But there were some aimed at children in general which is very wrong.

I spent the day working on this but also managed to continue doing some work for Tango that Ben had asked me to look at the day before.

Day 2: Internship at BBH

Day 2 was spent mostly with Made By Many, a digital consultancy company that is based within BBH and has worked closely with the business. They actually created Metrotwin, the brilliant social platform for British Airways that twins New York with London and treats both cities as a single online community. They have also done work for Amnesty International with Protect The Human, an online community for people with humanitarian interests to congregate and sign petitions.

The first person I met was Tim Malbon, Founder and Executive Director of Made By Many. He was a really nice guy who treated me like I was already an equal member within his team, which was great! He took me through some presentations and latest work he had done with such wonderful enthusiasm. I was then given a task looking into Paid and Earned Media looking at the difference between the two and good examples of Earned Media.

- Paid Media is basically advertising that you buy and have posted on websites to connect with people.
- Earned Media is media coverage that is 'earned' but not purchased.

Earned media is far more valuable in the long-term because companies offer services, allow consumers to interact with brand and they also offer information for free.

Good examples are:
www.mystarbucksidea.com - Starbucks
www.campaignforrealbeauty.com - Dove
www.willitblend.com - Blendtec

Blendtec's will it blend? website has had proven success with its viral video's where they basically... just blend things.

• The iPhone episode has had over 7 million views on YouTube.

• The Top 20 videos have had around 50 million views!

• Blendtec's sales have increased by 700%!

This is just one example of how valuable this earned media can be and there are many many more out there!

End of Day 2