Coca-Cola, McDonald's and Microsoft are amongst a host of major brands signing up to 'CoTweet', a new company offering services to manage brands on Twitter.
(image via revolutionmagazine.com)CoTweet has announced mega brands like Ford, Whole Foods and others has signed up to its CoTweet Enterprise Innovators Programme.
Customers pay $1,500 a month for the programme's service which includes providing analytics of how far Twitter messages are reaching, click-through rates on links and can report on different message types, such as direct messages, replies and mentions, as well as the most active users.
Companies get access to a number of tools as well as an account manager to provide feedback and analysis, product support and training. CoTweet has a partnership with bit.ly, the URL shortening site, to provide analytics to the brands.
Jesse Engle, chief executive of CoTweet, said:
"Companies must monitor their brands, provide customer service and measure the impact of outbound marketing".
CoTweet earlier in the year managed to raise $1.1 million in funding from a number of key investors.
