UK furniture store Habitat has had to apologise after an "overenthusiastic intern" used the recent interests in Iran to promote their spring sales on Twitter.A number of users were angered when tags such as "Iran" and "Mousavi" were linked to Habitat store messages. The posts - that also included "iPhone" have now been removed.
Habitat have said in a statement that it "would like to make a very sincere apology to any users who were offended by last week's activity on Twitter".
Habitat also stressed that the posts were carried out without the company's consent and the individual responsible is "no longer associated with Habitat".
This activity has shown how social media can spread negative word-of-mouth and damage businesses reputation and this example has fast become one of the most prominent examples of a brand's social media strategy receiving a backlash.
It also shows how not to use Twitter, how businesses should steer clear of politics and stay attached to relevant tags.
This activity has shown how social media can spread negative word-of-mouth and damage businesses reputation and this example has fast become one of the most prominent examples of a brand's social media strategy receiving a backlash.
It also shows how not to use Twitter, how businesses should steer clear of politics and stay attached to relevant tags.
0 comments:
Post a Comment