Mercedes-Benz has announced that it will allocate 50% of its marketing budget to digital media.
Mercedes VP for brand communications, Anders Sundt Jensen, said the dynamics of the UK market and the advanced consumer behaviour in the UK meant the automotive brand was already allocating half of its budget to digital, way ahead of other European countries where the company was far from allocating anywhere near even 40%.
He said the key to success is due to online specialists already based within the company.
“We don’t have normal marketers just doing online ads, or just putting our TV ads online,” Jensen said. “For example, we have a whole department at our headquarters in Germany just doing digital marketing.”
This is certainly a major step forward for digital media as a preferred medium as it currently take only a small piece of the budgeting pie considered to traditional media within most businesses today. Having said that its (digital media) influence is increasing steadily due to the rise of social media and consumers online presence.
It will certainly be exciting to see what sort of ideas and campaigns Mercedes digital department comes up in the next few months whilst having this large budget to work with.
Mercedes VP for brand communications, Anders Sundt Jensen, said the dynamics of the UK market and the advanced consumer behaviour in the UK meant the automotive brand was already allocating half of its budget to digital, way ahead of other European countries where the company was far from allocating anywhere near even 40%.
He said the key to success is due to online specialists already based within the company.
“We don’t have normal marketers just doing online ads, or just putting our TV ads online,” Jensen said. “For example, we have a whole department at our headquarters in Germany just doing digital marketing.”
This is certainly a major step forward for digital media as a preferred medium as it currently take only a small piece of the budgeting pie considered to traditional media within most businesses today. Having said that its (digital media) influence is increasing steadily due to the rise of social media and consumers online presence.
It will certainly be exciting to see what sort of ideas and campaigns Mercedes digital department comes up in the next few months whilst having this large budget to work with.
0 comments:
Post a Comment