Touchscreen mobile devices like the Apple iPhone will replace PC's as the main way consumers engage with social media, according to new research.
A study by Forrester claims that the latest generation of smartphones will transform the mobile internet experience, giving users access to a range of new social media devices.
A study by Forrester claims that the latest generation of smartphones will transform the mobile internet experience, giving users access to a range of new social media devices.
The research shows mobile social media consumption is being driven by the youth consumers with up to 40% of UK 16-24 year olds accessing social networks via their mobile phones, compared to 7% of the same age group across the rest of Europe.
The same research also suggests that these consumers are doing much more than just visiting their social networks - they are also reading and updating their own blogs, contributing to forums and joining in with discussing groups.
Mobile social media consumption is still in its infancy. But with handset manufacturers and mobile networks investing so much in developing heavily in product services it is only a matter of time before mobile social networking becomes common place, eventually taking over from PC's.
Forrester senior analyst Thomas Husson says,
"The always-on mobile connected handset frees the social web from the chains of the PC and thrusts it into the real world... Online players, handset makers and mobile operators are jumping on the bandwagon"
Forrester senior analyst Thomas Husson says,
"The always-on mobile connected handset frees the social web from the chains of the PC and thrusts it into the real world... Online players, handset makers and mobile operators are jumping on the bandwagon"
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