Day 2: Imagination Work Experience, London

Tuesday 11th August 2009

Day 2 at Imagination has just finished and has been another good day. The morning consisted of research and note taking around the Holcim social media recruitment project.
I looked at:

• Competitor Analysis
• Content
• How recruitment agencies & other large businesses are using social media to attract applicants
• Successful case studies
  
• Target Audiences/Demographics
• Aspects of social media that have proven effective in raising interest in brands/businesses
  

In the afternoon, because Holcim isn't a household name I thought about ways Holcim can raise public awareness whilst informing the public about what they do, who they are etc, etc.

I then began coming up with ideas about how Holcim can effectively engage with prospective recruits once they have gained their interest, which social media platforms would be most suitable and how I could make Holcim different, memorable and appealing to potential graduate and professional recruits whilst still staying true to the brands identity.


This is certainly a challenging task but I'm feeling confident about my ideas so far. I'd say I need another few ideas so a later day in the office is on the cards. I have a deadline on Friday that I am on course to see but I have to make sure my work is looking professional and presentable.